About Odeus
ABOUT US
Who the Hell Are You? :
-The Odeus Family Is:
Alex and Mitch Lemons and their Blue Nose Pit, Adriana.
-The Shortest Story:
We have been skating since the 80s. We weren’t competitive or ranked. We just rode around Littleton, CO. on big boards and big wheels. We looked up to the street riders and thought the vert guys sucked. We had the idea at ages 10 and 5, respectively, to open our own street skate company. And then we grew up.
After four tours as a Marine in Iraq (Alex) and an art career that didn’t go anywhere (Mitch), we started kicking around the idea of opening our own company. We had watched large companies slowly devour the independent spirit of skater-owned and artistically free companies in the U.S. They produced the same designs year after year, charging ridiculous amounts for shitty products. We didn’t like where the industry were going. Then we decided to do something about this sad state of affairs. We established ourselves in November 2006 as Odeus Apparel® LLC. Now it’s just ODEUS.
What’s “Odeus” Mean:
-It’s pronounced with a long “O,” as in “Oohh,” and is followed by “de” and “us” slightly separated. People screw up the pronunciation all the time. We’ve heard “Odeulls,” “Oddiis,” and all sorts of sounds.
-Etymology: We invented the word from these—
Odeum: an ancient Greek or Roman building for the community’s performing arts
Odious: deserving of hatred, disagreeable, and repulsive
Our Definition of Odeus: a home for unconventional expression/artists/athletes; an organization despised for its honesty; a state of mind
Our Goals:
-SKATE. SKATE. SKATE.
-Provide quality skate decks and skate apparel at a reasonable price.
-Create independent, unique, and challenging designs in our decks, apparel, advertisements, web design, photographs, and footie.
-Find and sponsor skaters who bring unique style and innovation to their skating.
-Work with small and large skate shops alike that have like minded goals.
-Support and promote worldwide skate/art/community related activities and events.
-Respect the customer.
Alex and Mitch—from the Den—January 1, 2010
“A lot of these people, these program directors, just like anybody else in the world, even though they’re supposed to be leaders in the world, they’re followers. They follow what they think someone else is doing, instead of blazing a trail.”–Talib Kweli
Odeus Skate
P.O. BOX 3298
San Clemente, CA 92674
P: (949) 498-3637
Web: www.odeus.com
Email: email us
Copyright © 2009 Odeus Skate® LLC
ODEUS SKATE is a registered trademark of Odeus Skate® LLC
